Advertisements from the 2013-14 My Life. My Smile. My Orthodontist.® campaign will produce 349,367,910 consumer impressions, appearing in media outlets in the United States, Canada and Puerto Rico.
The 2013-14 ads continue the core message that orthodontists are specialists with advanced training in straightening teeth and aligning jaws, and also emphasize the unique relationship between the patient and the orthodontist in achieving a great smile. The ad campaign is part of the AAO Consumer Awareness Program.