Since 2010, the percentage of teens in braces being treated by orthodontists has increased from 86 percent to 94 percent and the percentage of teens using clear aligners who are being treated by orthodontists has increased from 70 percent to 79 percent.* These and other data were produced by independent researchers tracking consumer decisions about orthodontic treatment before and after the launch of the My Life. My Smile. My Orthodontist.® campaign in 2012. A new video briefly reviews the AAO Consumer Awareness Program and the AAO branding program along with recent consumer data.