The AAO will soon break new ground with an interactive event, “Your Smile is Your Best Fashion Accessory™”. The event, which will be Wednesday, September 7 in New York City, is designed to align healthy, beautiful smiles with the buzz surrounding Fashion Week 2016. More than 44,000 daily visitors to New York’s Shops at Columbus Circle (located in the Time Warner Center) will be invited to explore the latest fashion, beauty and health products. Attendees at the event will also receive fashion pointers from Tai Beauchamp, InStyle magazine’s celebrity trend expert.
Be Part of the Fashion Event, No Matter Where You Are
Doctors, patients and the public can join the fun from anywhere with a free app. Download the app by searching Apple or Android stores for AAO Fashion Event or entering the following URL into a mobile browser: https://crowd.cc/s/iN9W.
The app will showcase live snippets of the excitement from the New York City event, plus fashion and grooming tips and tricks on how to create and maintain a healthy, beautiful smile.
App users can receive fall fashion insights from InStyle Magazine’s Tai Beauchamp and award-winning fashion blogger Sean Phillips. Users will also be able to submit questions to these fashion experts. In addition, the app will facilitate easy, real-time monitoring of the event’s social media posts.
The app includes a link to Find an Orthodontist on mylifemysmile.org. Both virtual and in-person guests can use it to find AAO members in their communities, and set a course to achieve their own timeless fashion accessory: a healthy, beautiful smile.
National Sizzle: Event to Reach Consumers Nationwide
Working with InStyle Magazine, the AAO will bring the AAO’s message to consumers nationwide. Fashion-conscious readers across the country and overseas will learn about the life-long benefits of a healthy, beautiful smile.
- InStyle will post news about “Your Smile is Your Best Fashion Accessory™” on the magazine’s website, instyle.com, and social media channels this summer.
- The AAO consumer website, mylifemysmile.org, now features event information targeted to consumers.
- The event will also be livestreamed. Additional details will be available soon.
- AAO members from other countries have begun expressing interest in the event. Members and consumers in the United States and worldwide will be able to follow the event on social media.
Suppliers that also market their products to consumers are being invited to participate in the event. Align Technologies Inc. has signed on as the first Presenting Sponsor. Shock Doctor will host a photo booth open to attendees.
Members Are Invited to Attend
Members are invited to join the AAO at the Shops at Columbus Circle during the event, which will be from 4 p.m. – 8 p.m. If you would like to attend, please click here, scroll down slightly and click on the pre-registration tab at right to pre-register. The first 300 pre-registered attendees will receive swag bags. VIP bags will also be given to AAO members in attendance. Many items in swag bags and VIP bags will be donated by companies wishing to promote their products. Bags will be available while supplies last.