Endorsed Partners
What it means to be an Endorsed Partner.
OUR ENDORSEMENTS GO FURTHER.
AAO is actively expanding and strengthening the endorsements portfolio. Our endorsements enhance demand for companies because members know companies have been thoroughly vetted by the AAO and exclusive pricing is negotiated on their behalf. In addition, the AAO offers marketing opportunities beyond those available to others.
THE PROCESS
- High Impact Categories: Product categories for possible endorsements are selected based upon member needs.
- Thorough vetting of companies by AAO: Participate in a RFP where your company, product, service and offer is vetted by the AAO Business Development Task Force.
PARTNER EXPECTATIONS
AAO member discount: Provide AAO members with an exclusive best price discount.
Licensing fee for use of AAO logo: Royalty paid to AAO for license of “AAO Endorsed by logo,” typically calculated as a percentage of sales to AAO members.
Market to AAO members: A $5,000 annual minimum on advertising in AAO publications and promotional programs and exhibit at AAO Annual Session.