A new video explains how to use free AAO images in your Facebook postings. The video also shows how to “boost” your posts to expand your reach locally and how to choose the audience for your boosted posts.

According to Facebook Business, “When you boost your post, you can target your ad to people who like your page, people who like your page and their friends, or people you choose through targeting . . .you can target based on location, interests, age and gender.” The fee charged for boosts will vary according to your target reach.

Some users who have liked your page already receive your posts without paid boosts. The “organic reach” of Facebook has declined, however, because content has proliferated and competition for placement in each user’s feed each day has increased.

View the Facebook Video and Free Images
(Log-in will be required. Scroll to the bottom of the page to view the video.)