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Winter Conference 2027

Exhibitor Prospectus

Why Exhibit with the AAO?

Join the foremost global association of orthodontists, led by orthodontists themselves. We are more than a community; we are a dedicated force driving the evolution of our specialty one smile at a time.

Your participation as an exhibitor is crucial to advancing the AAO mission. We are dedicated to creating the ultimate experience for your clients and our esteemed AAO community through engaging and delightful conferences and meetings, featuring the highest-quality learning opportunities in our profession.

By partnering with the AAO, you affirm your dedication to advancing the field of orthodontics and contributing to this enduring tradition of growth and innovation.

Events at a Glance

Here at the AAO, we are proud to create powerful experiences for our members. Our two main exhibitor offerings each year: The Winter Conference and Annual Session.

Winter Conference is our single-topic meeting that typically occurs at the end of January and is heavily attended by doctors. This conference is held at a resort location and the exhibit hall is usually held within a ballroom. On occasion, and if the topic lends itself, Winter Conference may be jointly held with another association.

General Information

  • Two-day show: Friday and Saturday.
  • No priority point placement; exhibitor applications open for everyone at the same time.
  • All booths are 10×10.
  • Limit of one booth per company.
  • Ballrooms are carpeted and booths come with basic needs: counter-height table, (2) stools, and a wastebasket.
  • Lunch and beverages are provided to attendees and are located at the back of the Exhibit Hall.
  • Happy Hours in the Exhibit Hall from 5:00 – 6:00 pm during show hours.
  • No AAO events scheduled in the evenings.
  • Winter Conference Eligibility: You must have previously exhibited with the AAO to be eligible to participate in the Winter Conference. This opportunity is not initially open to new exhibitors. Please review the Exhibitor Terms & Conditions for the complete exhibitor’s eligibility requirements and qualifications.

What This Means for You?

  • A more intimate setting.
  • Doctor-heavy attendance.
  • 10:1 attendee/exhibitor ratio and a low booth price compared to other major dental shows with similar attendee numbers.
  • No added expenses for carpeting and booth furniture that are part of the package.
  • More attendee circulation on the floor during lunch and happy hours.
  • Open evenings, allowing exhibitors the opportunity to host their own events.

Winter Conference – January 22-24, San Antonio, TX

This year’s topic: Next-Gen Clinical Excellence: Evidence-Based, Data-Driven, AI-Enabled

Location:

JW Marriott San Antonio Hill Country Resort & Spa
23808 Resort Pkwy, San Antonio, TX 78261 San Antonio, TX

Booth Cost: $3,800

10×10 booth. Premium booth location will incur an additional fee of $150. Premium booth spaces are indicated on the floorplan.

What’s included:

  • 8’-high back drape
  • 3’-high side rail
  • (1) counter height table, (2) chairs and wastebasket
  • Exhibit Hall is carpeted, no additional flooring is needed

Remember

  • Limit is (2) Exhibitor Staff per booth (except for companies who purchase Sponsorship Packages that include additional badges)
  • Exhibitors will need to purchase electrical and internet, if needed.

Exhibit Hall Floorplan

  • Exhibit Hall Hours: Friday & Saturday, Jan. 22 & 23, 9:00am – 6:00pm
  • Exhibitor Set-up Hours: Thursday, Jan. 21, 8:00am – 5:00pm
  • Exhibitor Tear Down Hours: Saturday, Jan 23, 6:00pm – 10:00pm

PLEASE NOTE: All times listed are in Central Time.

August 10, 2026

Exhibitor Applications Open

  • Applications open at 9am cst

November 23, 2026

Hotel Reservation Deadline

  • 50% deposit must be submitted through your exhibitor console at the time of your application to participate.
  • Exhibitor contract links will be sent to the primary contact for each company, and once your booth is confirmed by show management, you will be sent a link with access to your exhibitor console/hub.
  • Please refer to the Terms & Conditions for the Cancellation Policy.

December 4, 2026

Final Payment Due

  • If payment is not received by end of business on December 4, 2026, the exhibitor’s booth may be vacated to allow another exhibitor on the waiting list to register.

December 31, 2026

Sponsorship Commitment Deadline

  • Sponsorship commitment deadline for those exhibiting is December 31, 2026.

January 8, 2027

Certificate of Insurance Due

  • If providing your own insurance, you must show proof of insurance on or before January 8, 2027.

January 8, 2027

Booth Selection

  • 50% deposit must be submitted through your exhibitor console at the time of your application to participate.
  • Exhibitor contract links will be sent to the primary contact for each company, and once your booth is confirmed by show management, you will be sent a link with access to your exhibitor console/hub.
  • Please refer to the Terms & Conditions for the Cancellation Policy.

January 21, 2027

Exhibitor Setup

  • 9:00am – 5:00pm cst

January 22 – 23, 2027

Exhibit Hall Open

  • 9:00am – 6:00pm cst
  • Reception on the floor from 5:00pm – 6:00pm cst

January 23, 2027

Exhibitor Registration Deadline


January 23, 2027

Exhibitor Tear Down

  • Immediately following the close of the floor at 6:00pm cst
  • Exhibitors cannot tear down early without previous notice.

Elizabeth Cordes

Exhibit Hall Management Specialist

  • Booth placement for Winter Conference
  • Booth placement for Annual Session for all companies that do not qualify for priority booth placement 30 pts or above
  • All questions regarding both Exhibit Halls and your booth

For inquiries contact Elizabeth Cordes at: [email protected]

Holly Kiel

Manager, Industry Relations

  • Sponsorships for Winter Conference & Annual Session, Year-Round Sponsorships
  • Companies with 30 Priority Points or more OR a sponsorship spend greater than $10,000 in FY25

For inquiries contact Holly Kiel at: [email protected]

Refer to Terms and Conditions for All the Information