A current TikTok trend will be the subject of a Netflix documentary available to watch starting January 23. “Open Wide” examines “mewing,” a theory and practice to reshape jaws, developed by an orthodontist but not based on scientific evidence and research.
The AAO has spoken out against the technique in the past when consumer awareness of it was growing. Currently the AAO has developed a consumer blog, organic social media posts, press releases, and some additional outreach, via the Consumer Awareness Program and paid digital media. The AAO is developing these additional consumer-focused materials on mewing to inform the public about the inflated promises and complicated treatment issues that can arise from this practice.
View the AAO’s Blog Post on Mewing
