International Marketing Resources
At the American Association of Orthodontists, we know that we share the same goals with other national orthodontic societies around the world—providing excellent care to our patients, equipping our orthodontists to provide that care, and encouraging patients to see an orthodontic specialist for their treatment.
At the AAO, we’ve developed various resources designed to promote key messages and educate patients. Now, we’re excited to collaborate with your national society to share these valuable tools with you.
Recently, we partnered with the Greek Orthodontic Society, providing them with videos from our consumer education campaign, “The Science of Smiles.” They translated the videos into Greek, co-branded them with their logo alongside ours, and shared them with their members for use in their practices.
This collaboration was a great success. We invite you to watch this brief video from Trey Lawrence, AAO Chief Executive Officer, as he discusses the partnership and our offer to work with your society.
AAO Resources
The AAO has a number of resources that we could partner with your national society to use. These include:
Smiles at 7 Day – July 7
This new yearly event is all about reminding parents that age 7 is the perfect time for a child’s first orthodontic check-up, because a healthy smile starts early! Help us spread the word.
Patient Education Brochures
Informed patients are happier, healthier patients. We provide a range of brochures to help you offer your patients information and the support they need.
Science of Smiles Campaign
The Science of Smiles is a campaign to educate consumers about orthodontic treatment and the vital role of AAO orthodontists. With expert insights from real orthodontists, this campaign dispels misconceptions and provides a comprehensive understanding of the complex biological process involved in achieving a beautiful, healthy smile. Plus, Digital tools and resources will help promote your practice.
Consumer Education: Risks of “Mewing” Trend
The latest TikTok trend, Mewing, has sparked a resurgence in curiosity. However, it’s crucial to note that this trend lacks a foundation in scientific evidence and research. The AAO has previously cautioned against the technique. These materials will empower you to inform patients about the exaggerated promises and potential complexities associated with this practice.
Social Media
Your patients are on social media—and you should be, too. We provide a full range of images for sharing on blogs, Facebook, and other channels.
Interested in Customizing the AAO Consumer Awareness Program Videos?
International societies and their members are welcome to adapt our Consumer Awareness Program (CAP) video assets for local use, including translation and branding. Here’s how to get started:
- Download the CAP Video Assets
- Access the video files provided by AAO for local editing and use.
- Translate the Audio
- Use a third-party tool like ElevenLabs or your preferred translation provider to create a voiceover in your language.
- Ensure the tone and pacing match the original content as closely as possible.
- Replace the English Voiceover with Your Translation
- Edit the video to include your translated audio.
- Use a basic video editor (e.g., Adobe Premiere, iMovie, or similar) to sync the new voiceover with the visuals.
- Add Closed Captions (Recommended)
- Include subtitles in your local language to make the content accessible to a wider audience.
- Use captioning tools or your video editor’s built-in features.
- Customize the End Slate
- Update the final frame of the video to include your organization’s logo alongside the existing AAO logo.
- Maintain a clean and professional look to align with the original branding.
- Export and Share
- Save the final video in a web-friendly format (e.g., MP4).
- Use it across your marketing channels to promote orthodontic awareness in your region.
Questions? Please reach out [email protected]. We’re happy to assist!
